NORTH BRIDGE STUDIO develops and publishes social games for the web and mobile (the “Service”). In this policy, ” NORTH BRIDGE STUDIO” refers to NORTH BRIDGE STUDIO PTY LTD and its Affiliates, which shall mean subsidiaries, parent companies, joint ventures and other corporate entities under common ownership. We may also refer to NORTH BRIDGE STUDIO as “We” or “Us”.
- The information We collect, how we do so and the purposes of our collection
- How We use and with whom We share such information
- How you can access and update such information
- The choices you can make about how We collect, use and share your information
- How We protect the information We store about you
Information We Collect
When you use any NORTH BRIDGE STUDIO, also referred to as an “application” or “app”, you get access to its online community within that game and you allow NORTH BRIDGE STUDIO to access certain information from your profile for that application. The information you allow NORTH BRIDGE STUDIO to access varies by application, and it is affected by the privacy settings you and your friends establish in that application. You can control and find out more about these settings within the application. For example, NORTH BRIDGE STUDIO may access and store some or all of the following information, as allowed by you and your preferences:
- Your in-game username
- Your device’s MAC address
- Facebook User ID
- Facebook Fan Status
- Your physical location and that of your access devices
Information We Collect from You Directly
When you interact with the application, We may collect and store information from you directly as described below:
We may allow you to “register” with Us by using Facebook Connect or other Application authentication options to create an account or profile within the Service.
Information We Receive or Collect When You Access NORTH BRIDGE STUDIO Games on a Mobile Device
If you play NORTH BRIDGE STUDIO games on your mobile telephone or other mobile device, including iPads and tablets, we collect mobile device identifiers, including MAC Address, and possibly IP Address. In certain games we will create and assign to your device an identifier that is similar to an account number. We may collect the name you have associated with your device, device type, telephone number, country, and any other information you choose to provide, such as user name, character name, geo-location or e-mail address. We may also access your contacts to enable you to invite friends to join you in the Service.
NORTH BRIDGE STUDIO may also receive the billing and payment information that you provide when your purchase is processed by another party, such as Apple (for purchases on iOS devices), Google (for purchases on Android devices).
Customer Support Correspondence
When you ask for assistance from our Customer Support team, we will collect and store the contact information you provide (generally your name and e-mail address), information about your game play or activity on the Service, and your username or ID number. We will also store the correspondence and any information contained within.
Push Notifications & Local Notifications
With your consent we may send push notifications to your mobile device to provide game updates and other relevant messages. You can manage push notifications from the Social section within the relevant game.
Technical and Usage Information
When you access our websites or play our games, We collect (i) certain technical information about your mobile device or computer system, including MAC Address, IP Address and mobile device ID; and (ii) usage statistics about your interactions with the Service. This information is typically collected through the use of server log files or web log files (“Log Files”), mobile device software development kits and tracking technologies like browser cookies to collect and analyze certain types of technical information. Some of the cookies the Service places on your computer are linked to your user ID number(s). For more information on how We utilize cookies and other tracking technologies please review the “Cookies and Automated Information Collection” discussion under (“How We Collect Information about You”).
How We Collect Information about You
We may collect information about you in any one or more of the following ways:
Information about Players and Play
To provide a richer game play and social experience, We collect information about your play and interaction with other players. The bulk of this information is collected and stored through the use of Log Files, which are files on our web servers that record actions taken on our games and websites.
You may be able to take part in certain activities on our websites or games that give you the opportunity to communicate or share information not just with NORTH BRIDGE STUDIO, but also with other users of our Service. These include:
- Participating in player forums and message boards
- Posting public comments to other users’ profiles or gameboards
- Sending private messages or invitations to other users, either directly on our websites or to their e-mail accounts
- Chat with other users
- Posting web links
We may record and store archives of these communications on NORTH BRIDGE STUDIO’s servers to protect the safety and well being of our users and NORTH BRIDGE STUDIO ‘s rights and property in connection with the service. You acknowledge and consent to the recording and storage of such communications for these purposes.
Cookies and Automated Information Collection
When you access the Service, We collect certain technical information in order to (i) analyze the usage of our sites and services; (ii) provide a more personalized experience; and (iii) manage advertising. We and service providers acting on our behalf, such as Google Analytics, use Log Files and tracking technologies to collect and analyze certain types of technical information, including cookies, IP addresses, device type, device identifiers, browser types, browser language, referring and exit pages, and URLs, platform type, the number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, game state and the date and time of activity on our websites or games, and other similar information. In some cases, We will associate this information with your user ID number for our internal use.
We may also employ other technologies including (i) web beacons, which allow Us to know if a certain page was visited or whether an e-mail was opened; (ii) tracking pixels, which allow Us to advertise more efficiently by excluding our current users from certain promotional messages, identifying the source of a new installation or delivering ads to you on other websites; and (iii) local shared objects also known as flash cookies, which help Us to prevent fraud, remember your in-game preferences and speed up load times.
We may collect or receive information from other sources including (i) other NORTH BRIDGE STUDIO users who choose to upload their email contacts; and (ii) third party information providers. This information will be used to supplement your profile – primarily to help you and your friends connect. It will be combined with other information We collect.
How We Use the Information We Collect
In general, We collect, store and use your information to provide you with a safe, smooth, efficient, fun, and customized experience. For example, We may use information collected from you in any one or more of the following ways:
- To create your game accounts and allow play of our games
- To identify and suggest connections with other NORTH BRIDGE STUDIO users
- To enable user-to-user communications
- To provide technical support and respond to user inquiries
- To prevent fraud or potentially illegal activities, and enforce our Terms of Service
- To deliver and target advertising
- To notify users of in-game updates
- To provide in-game leader boards and promote in-game player achievements
- To solicit input and feedback to improve NORTH BRIDGE STUDIO products and services and customize your user experience
- To inform users about new products or promotional offers
- To engage in commonly accepted practices, such as contacting you at the email address We have on file if you are a potential winner in a sweepstakes
One important use of your information is communication. If you have provided your e-mail address to NORTH BRIDGE STUDIO, We’ll use it to respond to (i) customer support inquiries, and (ii) keep you informed of your in-game activity, including comments from friends, notifications about in-game status and requests. Some messages, such as invites for friends to join you in a game, may include your name and profile photo. We may also send promotional e-mail messages and promotional messages (“Promotional Communications”) directly or in partnership with parties other than NORTH BRIDGE STUDIO. Each Promotional Communication will generally offer recipients choices about receiving additional messages.
Sharing of Your Information
We will share your information (in some cases personal information) with third parties, that is parties other than NORTH BRIDGE STUDIO, in the following circumstances:
Third Party Service Providers
We will provide your information to third party companies to perform services on our behalf, including payment processing, data analysis, e-mail delivery, hosting services, customer service and to assist Us in our marketing efforts. We direct all such third party service providers to maintain the confidentiality of the information disclosed to them and to not use your information for any purpose other than to provide services on NORTH BRIDGE STUDIO’s behalf.
Advertising of Third Party Products and Services
We do not actively share personal information with third party advertisers for their direct marketing purposes unless you give Us your consent. We may share (i) aggregated information (information about you and other users collectively, but not specifically identifiable to you); (ii) anonymous information; and (iii) certain technical information (including IP Addresses, MAC Addresses for mobile devices and mobile device IDs) to develop and deliver targeted advertising in the Service and on the websites of third parties. We may also allow advertisers to collect these types of information within the Service and they may share it with Us. Advertisers may collect this information through the use of tracking technologies like browser cookies and web beacons. The information collected may be used to offer you targeted ad-selection and delivery in order to personalize your user experience by ensuring that advertisements for products and services you see will appeal to you, a practice known as behavioral advertising, and to undertake web analytics (i.e. to analyze traffic and other end user activity to improve your experience). To learn more about behavioral advertising or to opt-out of this type of advertising for participating ad networks, you can visit the Network Advertising Initiative or the Digital Advertising Alliance.
Safety, Security and Compliance with Law
Your information, and the contents of all of your online communications (including without limitation chat text, voice communications, IP addresses and your personal information) may be accessed and monitored as necessary to provide the Service and may be disclosed: (i) when We have a good faith belief that We are required to disclose the information in response to legal process (for example, a court order, search warrant or subpoena); (ii) to satisfy any applicable laws or regulations; (iii) where We believe that the Service is being used in the commission of a crime, including to report such criminal activity or to exchange information with other companies and organizations for the purposes of fraud protection and credit risk reduction; (iv) when We have a good faith belief that there is an emergency that poses a threat to the health and/or safety of you, another person or the public generally; and (v) in order to protect the rights or property of NORTH BRIDGE STUDIO.
How to Access and Update Your Information
Information We Receive From an SNS Where You Play Our Games
To manage the information NORTH BRIDGE STUDIO receives about you from an SNS where you play our games, you will need to follow the instructions at that site for updating your information and changing your privacy settings. The privacy management tools for applications on Facebook can be found here. The privacy management tools for Google + can be found here. You can manage certain aspects of information collection and use by going to the settings of your (mobile) device and reviewing the permissions of each application.
Other Methods of Accessing and Controlling your Information
If you no longer want NORTH BRIDGE STUDIO to make active use of your information, you may send an e-mail to email@example.com. Place “Delete My Account” in the subject line and include your first name, last name, e-mail address and user ID number from which you access our games (if applicable) in the body of the e-mail. We will respond to your request within thirty (30) days. Please note that certain records, for example those pertaining to payments or customer service matters, will be retained for legal and accounting purposes. If you have sent or posted content on the Service, We may not be able to delete it.
- If you wish to review or change the information NORTH BRIDGE STUDIO has about you, e-mail Us at the address provided herein.
- You can turn off push notifications and local notifications by visiting the “notifications” page within the relevant game.
- You can stop further use of your geo-location by visiting your device’s settings for the relevant application or the “settings” page for the relevant game.
Your Sharing and Messaging Options
Information We Receive from Third Party SNS Where You play a NORTH BRIDGE STUDIO Game If you play our games at a third-party SNS, NORTH BRIDGE STUDIO will be able to access and store profile and other information about you as described above. The categories of information you share with Us will depend, in part, on the permissions you grant Us and the privacy settings you have established at the SNS where you access the application. NORTH BRIDGE STUDIO does not offer an “opt out” option for specific fields that are shared by the SNS where you access and play the game(s).
Opting Out of Push Communications
When you install our apps on your mobile device you can choose to receive push notifications. You can turn off push notifications by visiting the “options” or “settings” page within the relevant game. You may also receive local notifications. You can turn off local notifications by visiting the “options” or “settings” page within the relevant game.
Privacy Policies of Linked Sites and Advertisers
Our websites and games may contain advertisements from companies other than NORTH BRIDGE STUDIO that may link to their own websites. We are not responsible for the privacy practices or the content of such websites. If you have any questions about how these other websites use your information, you should review their policies and contact them directly.
Security of Your Information
NORTH BRIDGE STUDIO implements reasonable security measures to protect the security of your information both online and offline, and We are committed to the protection of customer information.
While We take reasonable precautions against possible security breaches of our websites and our customer databases and records, no website or Internet transmission is completely secure, and We cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur. We urge you to take steps to keep your personal information safe (including your account password), and to log out of your account after use. If your account is hacked, this may lead to unauthorized play of your NORTH BRIDGE STUDIO games, so be careful to keep your account information secure. If you have questions about the security of our websites, please contact us at firstname.lastname@example.org
Unfortunately, the transmission of information over the Internet is not completely secure. Although We strive to protect your personal data, We cannot guarantee the security of your data while it is being transmitted to our site; any transmission is at your own risk. Once We have received your information, We have procedures and security features in place to try to prevent unauthorized access.
Right to Access
Users in certain jurisdictions have a right to access personal information held about themselves. Your right of access can be exercised in accordance with applicable law. Please submit any requests for access to your personal data in writing to email@example.com
© NORTH BRIDGE STUDIO 2019. All Rights Reserved.